FetchBack

GSI Acquires Leading Retargeting Solutions Company with Technology that Recaptures Customers and Improves Online Conversion

Petsky Prunier is pleased to announce it has advised FetchBack Inc., a leading advertising technology company offering comprehensive retargeting solutions, on its sale to eBay's GSI Commerce Inc., a leading provider of eCommerce and interactive marketing solutions.

FetchBack's scalable technology delivers targeted messages to online visitors after they have left a Web site, enabling clients of all sizes to recapture lost prospects, and offers an industry-leading analytics platform that provides clients with unparalleled insight into their online campaigns. FetchBack has more than 500 advertisers, one of the largest client bases in the industry thanks to its 95 percent monthly retention rate. Clients include True Religion, Pingg, Abacus 24-7, Grand Canyon University, and Aqua Superstore.

The acquisition of FetchBack expands the breadth of GSI's marketing services capabilities with an advanced solution that complements its existing offerings and expands its reach into new vertical markets. FetchBack will operate as a wholly owned subsidiary of GSI's Marketing Services division.

A team from Petsky Prunier, led by Sanjay Chadda and Matthew Kratter, served as exclusive financial advisor to FetchBack.