Hydra

Acquisition Creates Industry's Largest Affiliate Network, Consolidating Premium CPA and CPC Campaign Offerings for Publishers

Petsky Prunier is pleased to announce it has advised Hydra Group, a premium performance-based advertising network, on its sale to Adknowledge, Inc., one of the largest privately-owned Internet advertising networks.

Hydra operates a leading CPA network for many of the largest and best-known consumer product and services companies. The company distributes customer acquisition campaigns in search, email, web display and social media, via its own internal media distribution groups and its exclusive network of high volume, high quality publishing partners.

Starting immediately, Hydra affiliates will benefit from direct access to Adknowledge's more than 6,500 advertiser campaigns. After integration, affiliates within the combined Adknowledge-Hydra ecosystem will have access to more than 7,000 of the industry's most diverse and highest yielding CPC and CPA offers. The Hydra brand will be retained in the near term and operate alongside Adstation, Adknowledge's existing affiliate offering where publishers are paid on a CPC basis.

A team from Petsky Prunier, led by Sanjay Chadda and Matthew Kratter, served as exclusive financial advisor to Hydra Group.