Group DCA

Petsky Prunier is pleased to announce it has advised Group DCA, a digital communications agency with a proprietary software platform serving biopharmaceutical companies, on its sale to PDI, Inc., a leading provider of integrated, multichannel promotional outsource services to established and emerging healthcare companies.

Group DCA, based in Parsippany, New Jersey, was founded in 1999 as a privately-owned, digital communications agency by pharmaceutical industry veterans Jack Davis and Robert Likoff focused on providing more effective ways to engage healthcare providers. Group DCA and its business units leverage the strengths of the Internet, multimedia, tablet PCs, dimensional direct mail, and its proprietary software called DIAGRAM™ (DIAlog, GRAphics, Motion) to deliver breakthrough solutions via interactive communications exchanges that conveniently accommodate the busy schedules of healthcare providers. Group DCA's programs also yield meaningful response data that allow clients to better understand the needs and opinions of their audiences and, in turn, to market to them more effectively.

The acquisition of Group DCA raises PDI to a new level of service, better positioning the combined company to deliver integrated information to healthcare providers across multiple communication channels. PDI's teams of sales representatives and other resources will be complemented by Group DCA's array of digital communications capabilities, including its interactive e-detailing content, highly regarded DIAGRAM software, and an impressive panel of healthcare providers predisposed to receiving digital communications. Key to this combination will be PDI's ability to optimally tailor communications tactics, channels, and content to specific prescribing audiences, something that cannot be done as easily or effectively when different vendors are responsible for different channels.

A team from Petsky Prunier, led by Sanjay Chadda and Norm Colbert, served as exclusive financial advisor to Group DCA.