Alloy

Petsky Prunier is pleased to announce it has advised Alloy Media + Marketing, a division of Alloy, Inc., on the sale of its AMP Agency in a management-led buyout.

The management of AMP Agency, an integrated digital and experiential marketing agency, has conducted a buy-out and acquired all agency assets from former parent company Alloy Media + Marketing. AMP has quickly grown its portfolio of digital marketing services with a focus on providing marketers a fully-integrated solution that includes media, search, social, mobile, and cross-channel analytics all available under one roof. The transition to an independent agency provides AMP Agency with increased flexibility to service its growing roster of clients. AMP will operate as an independent agency headquartered in Boston.

Alloy Media + Marketing is one of the country's largest providers of targeted media programs. Within the Alloy Media + Marketing group of companies, marketers, and their agencies can access the depth of expertise and breadth of programming needed to meet their specific goals. Long-standing, quality relationships, and proprietary partnerships enable Alloy Media + Marketing to provide unique access to consumers nationwide.

A team from Petsky Prunier served as financial advisor to Alloy, Inc.

ADDITIONAL RESOURCES

• Alloy, Inc.
• AMP Agency