ClearSaleing

Petsky Prunier is pleased to announce it has advised ClearSaleing, Inc., the leader in attribution management and online advertising analytics, on its sale to eBay's GSI Commerce.

ClearSaleing’s advertising analytics and attribution platform was named a “Leader” in the 2009 Forrester Wave Interactive Attribution analysis for its ease of use, custom analytics and appeal to a wide array of marketers. For the past year, TrueAction, a full-service digital agency within GSI’s Global Marketing Services division, has been using ClearSaleing’s attribution marketing platform to help 60 of its clients improve efficiency in decision making and increase productivity from automation and reporting by providing more accurate attribution analysis.

ClearSaleing will operate as a wholly owned subsidiary of GSI’s Global Marketing Services division, which provides a comprehensive set of interactive marketing solutions to help clients drive customer acquisition, conversion and loyalty across multiple channels. With the addition of ClearSaleing, the division now includes eight leading marketing services companies: e-Dialog, FetchBack, M3 Mobile, MBS Insight, Pepperjam, Silverlign and TrueAction. The company plans to integrate ClearSaleing into these other marketing services platforms.

A team from Petsky Prunier, led by Sanjay Chadda, Norm Colbert, and Matthew Kratter, served as exclusive financial advisor to ClearSaleing.

ADDITIONAL RESOURCES

• ClearSaleing, Inc.
• GSI Commerce