BrandMuscle Acquired by Riverside

Canaccord Genuity Completes the Sale of Leading Marketing Saas Company

Canaccord Genuity’s Investment Banking group is pleased to announce The Riverside Company has acquired BrandMuscle, a leading marketing automation software-as-service company. BrandMuscle will join Riverside’s platform Centiv Services, which develops and executes localized marketing campaigns.

Founded in 2000, BrandMuscle is a leading provider of comprehensive, automated local marketing software and services that enable global brands to effectively decentralize all sales and marketing initiatives to better target local audiences. The Company’s solution allows clients to create and distribute customized, local marketing materials across both print and digital channels while complying with both internal brand standards and regulations. BrandMuscle serves Fortune 500 clients within the financial services, manufacturing, telecommunications, retail and automotive industries.

Canaccord Genuity acted as exclusive financial advisor to BrandMuscle.