Branders.com

March 6, 2014 (New York, NY) – Petsky Prunier is pleased to announce it has advised Branders.com, the largest independent eCommerce retailer of promotional products, on its sale to Bel USA. Doing business as Discountmugs.com, Bel USA is a portfolio company of Comvest Partners.

Branders.com was the first and is the largest eCommerce retailer of promotional items that encourage brand loyalty and strengthen customer relationships. Branders.com serves companies in a diverse range of verticals, spanning in size from small and medium businesses to Fortune 500 enterprises. The company offers more than 10,000 promotional items across more than 1,000 product types, all of which can be custom decorated to the customer’s specification. With more than 170,000 customers served, Branders.com boasts the largest customer base in the global promotional products industry.

The Branders.com acquisition will strengthen Bel USA’s online presence and augment the company’s existing technological capabilities. Branders.com will operate as a division of Bel USA, and the company’s supplier and distributor divisions will remain separate.

A team from Petsky Prunier, led by Michael Petsky, John Sternfield, and Dylan Kearns, served as exclusive financial advisor to Branders.com.