MediaAlpha

March 25, 2014 (New York, NY) – Petsky Prunier is pleased to announce it has advised MediaAlpha, an emerging technology leader in performance-based insurance marketing, on its majority investment from White Mountains Insurance Group, Ltd. (NYSE: WTM). MediaAlpha’s founders will continue in their current operating roles, maintain ownership stakes in the company, and look to build on MediaAlpha’s strong growth in partnership with White Mountains.

MediaAlpha Exchange is a disruptive, rapidly expanding marketplace for insurance clicks, calls, and leads. For advertisers, MediaAlpha Exchange offers a robust, best-in-class RTB demand side platform ("DSP") with rapidly growing access to inventory from leading insurance publishers. Publishers benefit from a sophisticated demand management and yield optimization platform that drives competition for and maximizes the yield from their insurance advertising inventory. Through its growing position as a technology-based clearinghouse for performance-based insurance advertising inventory, MediaAlpha maintains an unrivaled network of partnerships, bringing together the leading participants in the insurance marketing ecosystem, including national insurance carriers, insurance advertising networks, lead buyers and aggregators, and major publishers of insurance advertising inventory.

The investment is a clear recognition of MediaAlpha Exchange's proven disruptive success. It will allow MediaAlpha to continue to invest in its business and ad-tech platform, execute on attractive growth opportunities, and further solidify the company's position as a leader in the digital advertising technology space.

White Mountains, a publicly traded, Bermuda-domiciled holding company for global reinsurance businesses, has a long history of successful investments in insurance-related businesses and building partnerships with management teams. Relevant investments include Esurance and Answer Financial.

A team from Petsky Prunier, led by Sanjay Chadda, served as exclusive financial advisor to MediaAlpha.

Additional Resources:
MediaAlpha
White Mountains Insurance Group