mars 2015
RPM Direct
Petsky Prunier advises Big Data Marketing Analytics Firm RPM Direct on its sale to EXL
March 23, 2015 (New York, NY) – Petsky Prunier is pleased to announce it has advised RPM Direct, LLC, a technology-enabled database, data analytics, and marketing solutions company, on its sale to EXL (NASDAQ: EXLS), a leading business process solutions company. The enterprise value of the transaction is $74 million, which includes certain future payments and excludes other compensation.
RPM specializes in analyzing large consumer data sets to segment populations, predict response rates, forecast customer lifetime value, and design and execute targeted, multi-channel marketing campaigns. RPM has focused on the insurance industry, including property and casualty, life, and health, since its inception in 2001.
The company maintains its own database and supports data on more than 250 million consumers and 120 million U.S. households. The quantity and unique combination of data attributes managed by RPM drives optimal, data-driven decision-making and enables it to build models that analyze prospects individually. RPM employs proprietary predictive analytics and domain-specific pattern recognition algorithms to deliver results through a flexible, on-demand service model.
RPM will become part of the EXL Analytics group, an industry-leading team of more than 1,500 data scientists that combines award-winning, quantitative problem-solving with analytical rigor and industry expertise to identify new channels for growth, improve profitability, minimize risk, boost operational efficiency, and create frameworks for regulatory compliance.
The acquisition of RPM bolsters EXL Analytics’ capabilities with data-driven consumer marketing expertise focused on insurance and healthcare. RPM’s database management and digital marketing capabilities complement EXL’s own sophisticated analytical modeling and reporting offerings and will help offer an end-to-end marketing analytics solution. Together, the companies are better equipped to tap the large demand for such marketing solutions. The addition of RPM will boost the talent pool and scale of EXL Analytics and enhance the ability to develop analytics products and drive non-linear revenue growth.
A team from Petsky Prunier, led by Sanjay Chadda and Colleen Filipo, served as exclusive financial advisor to RPM Direct.
*Includes certain future payments and excludes other compensation
