WillowTree

November 6, 2018 (New York, NY) – Petsky Prunier is pleased to announce it has advised mobile-first digital consultancy WillowTree, Inc. on its significant investment from Insignia Capital Group, a San Francisco Bay Area private equity firm focused on middle-market companies.

Founded in 2008, WillowTree is the premier independent mobile-first digital consultancy providing in-depth strategy, award-winning user experience design, and industry-leading app development to deliver mission-critical digital products for an impressive roster of global brands. WillowTree’s consulting services are distinguished by an uncommon capability in both user experience and product strategy, as well as best-in-class software development. The firm’s +300 full-time team members have launched more than 500 mobile, OTT, and IoT applications, websites, and chatbots for companies, including Alliant, American Express, Caterpillar, CBS Sports, Fisher-Price, Fox News and Fox Sports, General Electric, IQVIA, Johnson & Johnson, Nestle, PepsiCo, Regal Cinemas, Synchrony Financial, TimeWarner, Verizon, Wyndham Hotel Group, and Zappos, among others. WillowTree is headquartered in Charlottesville, Virginia and also has offices in Durham, North Carolina and New York City.

Petsky Prunier, with a team led by Sanjay Chadda and John Prunier, served as the exclusive financial advisor to WillowTree.