MuteSix

CG Petsky Prunier Advises Leading Direct-to-Consumer Marketing Agency MuteSix on its Sale to Dentsu

Top Digital Performance Agency Will Become Part of iProspect, a Member of the Dentsu Aegis Network.

CG Petsky Prunier is pleased to announce it has advised MuteSix, Inc., a top digital performance agency and one of the world’s largest direct-to-consumer (DTC) marketing agencies, on its sale to the Dentsu Aegis Network, part of Dentsu Inc. MuteSix will join iProspect, a leading global digital performance agency, and do business as “MuteSix, an iProspect Company.” The acquisition supports Dentsu Aegis Network’s continued growth strategy for the U.S, while also extending iProspect’s suite of performance marketing solutions for both enterprise and DTC marketers.

Headquartered in Los Angeles, MuteSix was founded in 2015 by Steve Weiss and Daniel Rutberg. By marrying high-quality creative with extensive knowledge of digital performance and social ad platforms, the agency has differentiated itself and is now one of Facebook’s largest direct response advertisers, as well as a Google Premier Partner and trusted provider of Amazon Marketing Services. It provides scalable marketing solutions for clients including a broad spectrum of start-ups, established blue chips, and challenger brands across various B2B and B2C industries.

Home to 120 talented employees, MuteSix has been named to the Inc. 5000 list of fastest-growing private companies in America since 2017 and was ranked #15 on the 2019 list with three-year revenue growth of more than 10,000%. MuteSix CEO Steve Weiss and president Daniel Rutberg will continue to lead the agency and will report directly to Jeremy Cornfeldt, CEO, iProspect U.S.

CG Petsky Prunier, with a team led by Sanjay Chadda, served as the exclusive financial advisor to MuteSix.