Level Ex

CG Results International advises Level Ex on its acquisition by Brainlab

CG Results International is delighted to have been the sell-side advisor to Level Ex, creator of industry-leading medical video games for physicians and surgeons, in its acquisition by Brainlab, a digital medical technology company that integrates software and hardware devices to improve critical surgeries, radiosurgery treatments, and operating room efficiency.

This transaction reinforces our cross-border and cross-sector expertise advising best in class businesses in achieving international growth objectives.

SITUATION

Founded in 2015, Level Ex is now considered one of the most innovative gaming companies. The company uses state-of-the-art video game technology and cognitive neuroscience to capture the challenges of practicing medicine—revolutionising the way physicians keep up-to-speed on rare and challenging cases, new medical devices, and drug therapies to stay sharp in their specialties. Offering a suite of games that focus on cardiology, pulmonology, gastroenterology, and anesthesiology, Level Ex allows its user base of more than 600,000 medical professionals to earn Continuing Medical Education (CME) credit directly in its games. Level Ex saw years of growing momentum due to its ability to respond to the needs of providers, as exemplified by its incorporation of COVID-19 cases into its video games in April 2020.

OPPORTUNITY

With Level Ex’s strong growth, the company’s competitive advantage, and the medical education industry at an inflection point, the opportunity presented itself for this acquisition. With the backing of Brainlab, Level Ex will have access to more resources to accelerate its product development, and allow the company to enter new specialty areas faster. With Brainlab’s goal of continuing to integrate software and hardware devices to improve critical surgeries, Level Ex was perfectly situated to accelerate the digital transformation of the medical device and pharmaceutical industries.

CG Results Healthcare, part of the CG Results International Group, was chosen as the financial advisor by Level Ex given it’s experience in similar healthcare technology transactions. This transaction was led out of CG Results Healthcare’s New York office by Pierre-Georges Roy, Maurice Watkins, and Van Hamilton Barbeau closing at the end of May.