Relevate Health Group

CG Petsky Prunier Advises Data-Driven Healthcare Marketing Specialist Relevate Health Group on its Sale to Mountaingate Capital 

CG Petsky Prunier is pleased to announce it has advised Relevate Health Group, a data-driven marketing products and services communications firm serving pharma, biotech, healthcare systems, and eye-care companies, on its sale to Mountaingate Capital, a leading buy-and-build focused middle market private equity firm based in Denver, which was named one of the Top 50 “Best Private Equity Firms for Founder-Owned Businesses” by Inc Magazine in 2019 and 2020.

Relevate Health Group is a Medical Marketing & Media (MM+M) Top 100 Agency focused on data-driven local marketing products and services for healthcare clients. The agency, led by CEO Jeff Spanbauer and president Scott Weintraub, leverages a proprietary data analytics approach with locally relevant, scalable products to create brand awareness and drive behavioral changes among healthcare providers and patients, for a consistently superior return on investment.  Headquartered in Cincinnati, Relevate has worked with 19 of the top 20 pharmaceutical and biotechnology manufacturers, as well as leading healthcare systems and eye-care companies. 

Immediately following Mountaingate’s investment in Relevate, the firm backed the company’s acquisition of Arteric, an MM+M Top 100 Agency recognized by Gartner as a “digital native” agency providing machine learning-based, multichannel digital programs and campaign execution tools.  Together, Relevate and Arteric form a next generation data and machine learning-driven agency serving the pharmaceutical, biotechnology, and healthcare markets, helping clients to launch brands nationally, while engaging and monitoring healthcare providers locally.  The combined companies optimize marketing continuously via powerful analytics to support multichannel targeting and execution across all digital channels, better addressing the sales and marketing challenges accelerated by COVID-19.

CG Petsky Prunier, with a team led by Michael Petsky, Tom O’Connor, and Greg Staton, served as exclusive financial advisor to Relevate Health Group.