Crisp Results

Canaccord Genuity Advises Performance Marketing Insurance Specialist Crisp Results on its Sale to Digital Media Solutions

Expands Opportunities for the Combined Companies’ Revenue Growth & Consumer Engagement Across Advertising Products in the Fast-Growing Medicare Insurance & Broader Insurance Segment

Canaccord Genuity is pleased to announce that it has advised Crisp Marketing, LLC, doing business as Crisp Results, on its sale to Digital Media Solutions, Inc. (NYSE: DMS). Crisp Results and DMS are both providers of technology-enabled, data-driven digital performance advertising solutions. The Crisp Results business has a primary focus on insurance, with a deep concentration in the fast-growing Medicare insurance category.

Crisp Results is a leader in performance-based marketing solutions, offering scalable customer acquisition solutions. The company connects the world’s largest brands with qualified consumers who are actively interested in their products. Crisp’s digital properties and brands touch on healthcare, insurance, finance, and more.

DMS is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health, and life insurance, plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution, and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases.

The acquisition of Crisp Results will better enable DMS to control the full-funnel engagement of consumers in the market for insurance-related products, along with expanding both advertiser demand and media distribution for DMS. The addition of Crisp Results is also expected to present multiple areas of identified cost savings and a number of cross-sell opportunities across multiple insurance segments for the combined companies. In connection with the transaction, Crisp managing partner and co-founder Justin Ferreira will become senior vice president, Health & Medicare for DMS, while Crisp managing partner and co-founder Chris Henry will become senior vice president, Health & Medicare Marketing; both executives will report to Taryn Lomas, executive vice president of Insurance at DMS.

Canaccord Genuity, with a team led by Sanjay Chadda and Chris Heasman, served as exclusive financial advisor to Crisp Results.