Bounteous

Canaccord Genuity Advises Insights-Driven Digital Experience Consultancy Bounteous on its Strategic Investment from New Mountain Capital

Rising Importance and Increasing Complexity of Digital Experiences and Commerce Ecosystems Positions Bounteous to Take Advantage of Heightened Demand and New Opportunities

Canaccord Genuity is pleased to announce that it has advised Bounteous, a leading insights-driven digital experience consultancy, on its strategic investment from New Mountain Capital, a growth-oriented investment firm with more than $30 billion in assets under management. The partnership will support strategic investments in talent, new service offerings, and the Co-Innovation enablement methods that the company uses to drive clients’ digital transformation programs. Bounteous was previously a portfolio company of Mountaingate Capital.

Founded in 2003 in Chicago, Bounteous is a leading digital experience consultancy that co-innovates with the world's most ambitious brands to create transformative digital experiences. With six-fold growth over the past five years, the consultancy has become a trusted digital innovation partner to some of the world’s leading brands, as well as a magnet for top digital talent. Bounteous has accomplished this growth while putting constant focus on customer outcomes and satisfaction and also maintaining a commitment to its vibrant and high-performing company culture. Bounteous CEO Keith Schwartz will continue to lead the company.

Bounteous helps clients solve their most difficult digital challenges by building unique, insights-driven customer experiences that leverage a powerful blend of data analytics, design, and engineering. With services in Strategy, Experience Design, Technology, Analytics, and Marketing, the consultancy elevates brand experiences and drives superior client outcomes. From strategy to execution, Bounteous is co-innovating with category-leading brands like Caesars Entertainment, Coca-Cola, Domino’s, and Mars Wrigley, among others, to maximize their platform investments and grow their digital maturity.

New Mountain Capital is a New York-based investment firm that emphasizes business building and growth, rather than debt, as it pursues long-term capital appreciation. The firm currently manages private equity, credit, net lease real estate, and public equity funds with more than $30 billion in assets under management. New Mountain seeks out what it believes to be the highest quality growth leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies.

Canaccord Genuity, with a team led by Sanjay Chadda, JP Michaud, Peter Sullivan, and Matt Hoffman, served as a exclusive financial advisor to Bounteous and Mountaingate Capital.