Quartile

Canaccord Genuity Advises Saas-based Ad Optimization Platform Quartile on its Acquisition of Sidecar

Combined Platform Serves More Than 5,000 Brands Across Major E-Commerce Channels, Including Amazon, Google, Microsoft, Meta (Facebook and Instagram), Instacart, Walmart, and Shopify  

Canaccord Genuity is pleased to announce it has advised Quartile, a leading, Saas-based ad optimization platform for top e-commerce marketplace sellers, on its acquisition of Sidecar, a performance marketing technology provider for e-commerce retailers and brands that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon.

Quartile is an artificial intelligence and machine learning-powered, Saas-based ad optimization platform for leading e-commerce marketplace sellers, such as Amazon, Walmart. com, and Instacart. Quartile’s advertising technology uses proprietary technology and six patented algorithms to make real-time decisions based on accurate data for improved performance and growth. The Quartile platform is an easy-to-use dashboard that equips sellers with the tools to manage their retail media in every marketplace, enabling them to optimize campaigns at the product level to maximize sales, lower the advertising cost of sale (ACoS), and improve margins.

Sidecar offers performance marketing excellence to retailers and brands. Sidecar’s advanced technology and proprietary data, combined with years of performance marketing expertise, help its customers unlock the full potential of today’s most powerful search, shopping, social, and marketplace channels.

The two companies will combine under the Quartile name. Both platforms apply machine-learning and natural-language processing to provide data-driven strategies and best practices to brand marketers, while also offering best-in-class reporting and ad management. Unilever, Burt’s Bees, and Thrasio are among the more than 5,000 brands currently using the combined platforms on e-commerce channels including Amazon, Google, Instacart, Walmart, and Shopify. The combined company will have clients across 26 countries and a team of more than 300 personnel.

Rockbridge Growth Equity, a Detroit-based private equity firm which originally invested a minority stake in Quartile in September 2020, will remain the lead institutional investor in the transaction. Existing Sidecar shareholders will also own a significant stake of the post-acquisition Quartile entity.

Canaccord Genuity, with a team led by Anil Kuruganti, Sanjay Chadda, and Charles Wong, served as the exclusive financial advisor to Quartile and Rockbridge Growth Equity.