Bayard Advertising

CG Petsky Prunier Advises Recruitment Marketing Specialist Bayard Advertising on its Sale to Shamrock Capital

CG Petsky Prunier is pleased to announce it has advised Bayard Advertising, an established leader in the recruitment marketing industry, on its sale to Shamrock Capital, a Los Angeles-based investment firm. Bayard, which has operated as a family-owned business for nearly 100 years, will capitalize on numerous growth opportunities in the dynamic and evolving recruitment marketing space with its partnership with Shamrock, an investor with deep expertise in media.

Bayard serves as a trusted recruitment marketing partner for clients, offering a full suite of services, including in talent attraction, employer branding, digital media strategy, recruitment marketing, programmatic media, and recruitment process outsourcing. Bayard works with leading enterprise clients across a diverse group of end markets, including healthcare, transportation, retail, real estate, food service, and technology.

Shamrock Capital is a Los Angeles-based investment firm with approximately $2.5 billion of assets under management, investing exclusively in the media, entertainment, and communications sectors. Shamrock was originally founded in 1978 as the family investment company for the late Roy E. Disney and has since evolved into an institutional money manager with a leading group of investors, including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. In addition to its diverse portfolio of Entertainment IP, Shamrock’s current investments include Ad Results Media, Adweek, Appetize, Branded Cities, DeCurtis, Excel Sports Management, Iyuno Media Group, Maple Media, Mobilitie, Omega Wireless, Pixellot, and Wpromote.

CG Petsky Prunier, with a team led by Sanjay Chadda and Christopher Heasman, served as exclusive financial advisor to Bayard Advertising.