Coherent Path

Canaccord Genuity Acts as Financial Advisor to Coherent Path, an Innovative Technology Provider for Email Marketing Campaigns, on Sale to Movable Ink, the Leading Content Personalization Provider

On February 16, 2022, Movable Ink announced that the company is acquiring Coherent Path, an AI-powered content engine powering some of the world’s leading brands. Canaccord Genuity served as a financial advisor to Coherent Path.

Coherent Path is an AI content personalization company for top retailers seeking to transform their email programs into a modern data-driven channel focused on revenue. The AI platform creates unique content personalization paths that naturally guide customers toward higher-value products and allows them to find exactly what they’re looking for, while marketers increase customer lifetime value and build loyalty.

The acquisition of Coherent Path by Movable Ink is expected to enable marketers to better understand customer intent, activate any data, and serve the perfect, personalized content in an automated way across a variety of customer touchpoints. Movable Ink activates any data into personalized content in any customer engagement. Movable Ink is headquartered in New York City with operations throughout North America, Central America, Europe, Australia, and Japan.

The Canaccord Genuity team consisted of Andrew Pojani, Lisa McClure Byrnes, and Isaac Porter.