VHT Studios, Inc.

Canaccord Genuity Advises VHT Studios on its Sale to Matterport

Combined company expands Matterport Capture Services by bringing together the industry-best of Matterport digital twins and floor plans with professional photography, drone capture, and marketing services 

Canaccord Genuity is pleased to announce it has advised VHT, Inc., also known as VHT Studios, a U.S.-based real estate marketing company that offers brokerages and agents digital solutions to promote and sell properties, on its sale to Matterport, Inc. (Nasdaq: MTTR), the leading enterprise and real estate digital twin company driving the digital transformation of the built world.

VHT Studios, a pioneer in the real estate visual marketing industry, offers the highest quality photography and media services by the best photographers in the industry, enabling real estate professionals to capture more business, win more clients, and sell properties faster. The company has helped more than 200,000 real estate professionals sell in excess of $200 billion in properties since its founding in 1998. Seven of the top 10 brokers¹ in the United States are customers of VHT Studios, including Baird & Warner, Coldwell Banker, Compass, Corcoran Group, Douglas Elliman, and more.

Matterport is leading the digital transformation of the built world. The company’s groundbreaking spatial data platform turns buildings into data to make nearly every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal, and marketing.

The transaction brings together VHT Studios’ visual media services with the immersive Matterport 3D Digital Twin platform to elevate the buying experience for home buyers, while simplifying the process of creating comprehensive marketing packages for brokers and agents. With this acquisition, Matterport aims to increase adoption of digital twin technology and expand further into the real estate industry, while adding marketing services for other key markets, such as commercial real estate, travel and hospitality, and the retail sector.

Matterport’s acquisition of VHT Studios provides real estate brokerages and their professionals access to an expanded selection of marketing services and expertise they need to market and promote properties effectively. These include high-end photography, drone imagery, floor plans, virtual tours, and other marketing services. When combined with Matterport digital twins and collaboration tools, the newly expanded solution not only helps brokerages and agents save time with an easy-to-order and comprehensive source for their digital marketing needs, but also reduces their costs with comprehensive marketing packages with flexible, optional add-ons. This all-in-one marketing solution provides one of the richest and most compelling digital experiences for property seekers and has been proven to drive increased sales for brokerages and agents.

The all-in-one marketing solution that brings together VHT Studios’ and Matterport’s services is expected to be available through Matterport’s Capture Services during the third quarter this year. The acquisition will also enable more data to be trained on the machine learning systems acquired through Enview, which provides data insights that will be incorporated into Matterport’s Cortex Artificial Intelligence engine.

Canaccord Genuity, with a team led by Michael Petsky and Seth Rosenfield, served as the exclusive financial advisor to VHT Studios.

¹RealTrends in relation to brokerage sales volume for 2021