TA Digital

Canaccord Genuity Advises Global Digital Experience Consultancy TA Digital on its Sale to Omnicom

Canaccord Genuity is pleased to announce it has advised global digital experience consultancy TA Digital on its sale to Omnicom Group Inc. TA Digital will expand the global digital transformation capabilities, including content management, commerce, and customer experience, of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom.

TA Digital is a global digital experience consultancy that specializes in the design, delivery, and implementation of customer experience, digital content management, digital commerce, and cloud solutions for enterprise clients. Over the past 22 years, TA Digital has helped clients achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment. As an Adobe Global Platinum Partner, Acquia Gold Partner, SAP Gold Partner, and a leading Sitecore Partner, as well as working with platforms including Salesforce, Elastic Path, AWS, and Azure, TA Digital helps marketing and technology executives transform their businesses to drive revenue growth and improve customer experience while maximizing return on investment. TA Digital’s management team, led by Rajiv Rohmetra, Koti Reddy, and Ali Alkhafaji, will continue to lead the company and maintain its brand, culture, and value to clients.

Omnicom Group is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to more than 5,000 clients in more than 70 countries.

Omnicom Precision Marketing Group aligns Omnicom's global digital, data, and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence, and connected experiences, OPMG provides services that include data-driven product/service design, AdTech/MarTech strategy and implementation, CRM/loyalty strategy and activation, econometric and attribution modeling, and digital experience design and development. At the core of these services is Omni, a marketing orchestration system that combines a powerful cultural insights engine with massively scaled data from first-, second-, and third-party sources to deliver a single view of consumers and better intelligence and outcomes for OPMG’s clients.

TA Digital gives OPMG clients access to professionals with great skills and expertise in digital content and commerce – across all Adobe competencies and solutions, as well as other software platforms. The addition of TA Digital will continue to scale the strategy, customer experience, marketing, and cloud solutions OPMG can offer its clients, while also increasing the group’s geographic presence in many countries to serve clients globally.

Canaccord Genuity, with a team led by Sanjay Chadda, JP Michaud, and Rohan Sura, served as the exclusive financial advisor to TA Digital.