Terraboost Media

Canaccord Genuity Advises Out-of-Home Wellness Solutions Media Company Terraboost on its Investment from Trive Capital  

Canaccord Genuity is pleased to announce it has advised Terraboost Media Inc. on its investment from private equity firm, Trive Capital.

Founded in 2007 and headquartered in the Chicago area, Terraboost Media is a leader in the out-of-home media industry. The company owns and operates a nationwide advertising network of more than 100,000 rich-format wellness displays, with exclusive relationships inside the largest U.S. based retail pharmacies, supermarkets, specialty retail chains, and shopping centers. Terraboost’s wellness displays dispense sanitizing solutions, while simultaneously generating billions of monthly advertising impressions. Advertisers, which include major CPGs, pharmaceutical, and technology companies, as well as regional hospitals, local real estate, and regional service providers, among others, can engage their target audience nationally, regionally, or locally, while utilizing rich data to achieve their marketing goals.

Trive Capital is a Dallas, Texas-based private equity firm with more than $4 billion RAUM. Trive focuses on investing equity and debt in what it sees as strategically viable middle-market companies with the potential for transformational upside through operational improvement. The firm seeks to maximize returns through a hands-on partnership that calls for identifying and implementing value creation ideas. The Trive team is comprised of seasoned investment professionals who have been involved in more than 100 middle-market transactions representing in excess of $6 billion in revenue across Trive’s targeted industry sectors and situations.

Trive provided a structured capital solution to support Terraboost’s continued rapid growth and digitization of its media network, which will add value to its advertisers and retailer partners alike, delivering the best wellness solutions to the company’s venue partners, while maximizing brand exposure and return on investment for its advertisers. The transaction represents Trive’s most recent partnership within its Structured Capital Strategy, where the firm can tailor bespoke debt and equity structures for strategically viable, middle market companies.

Canaccord Genuity, with a team led by Sanjay Chadda and Lexia Schwartz, served as the exclusive financial advisor to Terraboost.