Wpromote

Canaccord Genuity Advises Leading Independent, Data-Driven Digital Performance Marketing Agency Wpromote on its Strategic Investment from ZMC

New infusion of capital from ZMC accelerates Wpromote’s leadership role in global marketing shift

Canaccord Genuity is pleased to announce it has advised independent, data-driven digital performance marketing agency Wpromote, a portfolio company of Shamrock Capital, on its significant investment from ZMC, a leading investor in Media and Communications businesses.

Wpromote, which was ranked number one in the most recent “The Forrester Wave™: Performance Marketing Agencies,” has grown into a media juggernaut that manages full-funnel strategy for some of the world’s biggest brands.  The independent firm is the secret weapon behind clients like Whirlpool, Quickbooks, Shipt, Spanx, TransUnion, and Dataiku, among others. The agency empowers clients to Think Like A Challenger by connecting media strategy to business outcomes and challenging conventional marketing wisdom to drive breakthrough growth.

ZMC’s strategic investment represents a definitive affirmation of Wpromote’s continued expansion as a full-service media agency, tech leader, and enterprise player.  ZMC is a leading private equity firm comprised of experienced investors and executives who invest in and manage a diverse group of media, entertainment, communications, and technology enterprises. Founded in 2001, the firm’s investment philosophy centers on operational value creation driven by targeted investment themes, deep sector expertise, and strong partnerships with industry and operating executives. ZMC approaches its investments in collaboration with management teams and has a successful track record of actively adding value to portfolio companies.

Wpromote’s ability to bring technology, data, and creative capabilities together with best-in-class strategic media expertise positions the agency uniquely in the industry.  ZMC’s proven track record of opening doors for businesses through strategic guidance, relationships, and acquisitions will give Wpromote the resources to accelerate its roadmap and help more enterprise brands discover new ways of driving value and profitable growth at a global scale outside of the traditional networked agency model that has dominated advertising in recent years.

Canaccord Genuity, with a team led by Sanjay Chadda, Lexia Schwartz, Andrew Cohen, and Andrew Delio, served as the exclusive financial advisor to Wpromote and Shamrock Capital.