Dig Insights

Canaccord Genuity Advises Innovative Consumer Insights Company Dig Insights on its Strategic Investment from Beringer Capital

Canaccord Genuity is pleased to announce it has advised Dig Insights, an innovative consumer insights and analytics company, on its strategic investment from Beringer Capital.

Founded in 2010 by four friends and colleagues, Paul Gaudette, Ian Ash, Dominic Atkinson, and Michael Edwards, Dig Insights is a powerful tech-enabled services company that delivers consumer insights and consulting, tools, and solutions to leading brands across a range of sectors, including CPG, QSR, Cannabis, Technology, Telecom, Retail, and Financial Services. Over the last four years, Dig Insights has been recognized as one of Canada’s fastest growing companies by both Canadian Business and The Globe and Mail.

Built at the intersection of deep analytics, modern design, and user simplicity, Dig helps clients understand and anticipate consumer behaviors effectively in today’s ever-changing environment. The company’s success to date is supported by its proprietary state-of-the-art platform, Upsiide – a digital SaaS solution delivering AI-assisted innovation insights – that enables agile and tailored solutions at unmatched speed and scale. From piloting its first simulator in 2012 to launching Upsiide in 2020, Dig has shown impressive growth with an expanded team of approximately 200 people, operations in Toronto, Vancouver, Chicago, and the UK, and successful research engagements in more than 46 countries.

Beringer Capital’s investment will help Dig Insights continue to grow its client base and build out the company’s solutions across the entire innovation lifecycle. Beringer is a private equity firm specializing in the rapidly evolving information, media, marketing, commerce, data, and technology sectors. The firm leverages its financial and intellectual capital to invest in middle-market companies that are strongly positioned to benefit from the accelerating trend toward digital transformation. Beringer’s collaborative approach, as well as its strong track record with add-on acquisitions, helps visionary leadership teams to deliver exceptional customer experience and achieve impressive results. Beringer Capital has offices in Toronto and New York.

​​​​​​​Canaccord Genuity, with a team led by Lexia Schwartz, Sanjay Chadda, and Matthew Hoffman, served as the exclusive financial advisor to Dig Insights.