DecisionLink

Canaccord Genuity Acts as Exclusive Financial Advisor to DecisionLink, the World’s Leading Secure, SaaS-based Customer Value Management Platform, on its Sale to XFactor.io

Canaccord Genuity is pleased to announce it has advised DecisionLink, the world’s leading secure, SaaS-based Customer Value Management platform, on its sale to XFactor.io, an AI-powered go-to-market platform. DecisionLink was previously a portfolio company of Accel.

DecisionLink is the customer value management industry pioneer – its ValueCloud® platform enables sales, marketing, and customer success professionals to demonstrate to prospects and clients the business value they’ll achieve from software investments. Through the automation of business value assessments, a critical component of the go-to-market process, DecisionLink simplifies and automates business value conversations at any point in the customer journey. ValueCloud®’s self-service, AI-enabled computational engine transforms customer value into strategic, actionable assets, empowering sellers, marketers, and customer success professionals to elevate tactical conversations into outcome-based discussions of business value in a few clicks. The ability to do this at scale and at any point in the customer journey ensures customers for life and ultimately profitable growth.

With this acquisition, XFactor.io is bolstering the development of its go-to-market platform to enhance key sales planning and operations tools including time-to-revenue, territory and capacity planning, and demand generation. The acquisition also supports the expansion of XFactor.io’s customer base, positioning the company for rapid growth.

Canaccord Genuity, with a team led by Andrew Pojani, Trevor Martin, Wes Rossiter, and Ben Seegel served as the exclusive financial advisor to DecisionLink.