WestBridge

Canaccord Genuity has Advised WestBridge on its Investment in International Digital Commerce Agency Tryzens

Canaccord Genuity is pleased to announce it has advised WestBridge on its investment in Tryzens, an international digital commerce agency with capability in Salesforce, Adobe, SAP and Shopify Plus.

The Tryzens management team chose WestBridge as its preferred partner to set new foundations to accelerate the growth of Tryzens, which is focused on global expansion, deeper market penetration, and broader presence in adjacent verticals.

For many years, Tryzens has cultivated a reputation for delivering end-to-end digital commerce strategies and solutions to global businesses with a digital-first approach. Tryzens collaborates with brands to optimise customer experience and growth through digital channels, and partners with technology vendors to streamline the implementation of merchant solutions. Its client portfolio includes leading brands such as Sweaty Betty, Cotton On Group and Treasury Wine Estates as well as technology vendors such as Klarna, Loqate GBG and Attentive.

Tryzens follows a customer-led and technology-agnostic approach to implementing business solutions, using both enterprise and headless architecture. It has deep technical and solutions expertise in Salesforce solutions and works with a broad range of platforms that include SAP, Adobe, and Shopify Plus to ensure its clients receive the best solutions that meet their digital experience, commercial, and operational needs.

Headquartered in London and with offices in Australia, Bulgaria, and India as well as launching a US presence, Tryzens partners with clients to deliver a global solution, from design and implementation through to delivery and 24/7 monitoring, support, and optimisation. The fundamental role that Tryzens plays in sustaining its clients’ continuous success ensures the cultivation of trusted long-term relationships.

WestBridge have set aside funds to support a strategic buy and build strategy. During the pre-completion phase, the two companies collaborated to identify a number of complementary bolt-ons and strategic initiatives to fuel growth.

This transaction underlines Canaccord Genuity’s market-leading position in advising businesses and investors in the digital commerce enablement and digital transformation sectors in Europe and North America, and further demonstrates our ability to add value to private equity investors in our sectors of focus.