eCard Systems

Canaccord Genuity Advises eCard Systems on its Strategic Growth Investment from Housatonic Partners

Canaccord Genuity is pleased to announce it has advised eCard Systems, an end-to-end provider of outsourced gift card programs and processing services for more than 100,000 restaurants, retail stores, salons and spas, and other small to medium-sized businesses, on its strategic growth investment from Housatonic Partners, a growth-oriented private equity firm based in San Francisco.

Headquartered in Brentwood, Tennessee, eCard offers a full suite of outsourced gift card solutions, including physical gift cards, digital gift card storefronts, and gift card processing software. The company’s proprietary gift card processing software facilitates solving complex merchant needs, enabling merchants with multiple locations, multiple owners, or multiple point-of-sale technologies to sell and process gift cards easily enterprise-wide across all locations. eCard’s gift card solutions work with more than 125 point-of-sale providers, including dedicated online ordering portals for Square, Toast, ShopKeep, TouchBistro, Upserve, and many others. 

eCard is led by CEO Benjamin Berg, a search fund entrepreneur who acquired the company in 2017 with support from an investor group that included Housatonic. Berg subsequently led significant investments in the company’s sales, marketing, technology, and production capabilities, resulting in meaningful growth in eCard’s customer base and closer partnerships with numerous additional point-of-sale and payments companies.

Housatonic Partners, founded in 1994, is a private equity investment firm with more than $1.5 billion in capital under management. The firm invests in growing, profitable businesses with highly recurring revenue.  Housatonic Partners has backed exceptional management teams in more than 100 small to mid-sized companies over the last 29 years.