Bayard Advertising

Canaccord Genuity Advises Recruitment Marketing Pioneer Bayard Advertising on its Sale to Appcast​​

Canaccord Genuity is pleased to announce it has advised recruitment advertisement marketing pioneer Bayard Advertising on its sale to Appcast, a global leader in programmatic recruitment advertising technology and services. Bayard was previously a portfolio company of Shamrock Capital.

Since 1923, Bayard has been a pioneer in the recruitment marketing space. With a focus on innovation, Bayard partners with employers across industries to engage and acquire the most qualified and diverse candidates. As a full-service agency, Bayard helps companies achieve their hiring goals through proven, cost-effective methods that deliver high ROI. Led by a team of industry veterans, Bayard's adaptable solutions are based on aggregated industry best practices and innumerable case studies. With nearly 100 years of business acumen, Bayard understands the array of challenges facing talent acquisition leaders and works efficiently – and collaboratively – to deliver results. Bayard is headquartered in New York City with additional US offices in Cedar Rapids, Denver, Minneapolis, Nashville, and Tampa.

This strategic acquisition combines Appcast’s award-winning programmatic technology with Bayard's full-service recruitment marketing capabilities, significantly expanding Appcast’s offerings to optimize companies’ entire recruitment marketing processes. The combined company will serve more than 2,000 customers with hiring needs across the US and 10 major international markets. Bayard's people and operations will be fully integrated into Appcast by the end of 2023.

Appcast is headquartered in Lebanon, New Hampshire with offices throughout the US and Europe. With advanced technology, unmatched market data, and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Appcast is part of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.

Canaccord Genuity, with a team led by Sanjay Chadda and Christopher Heasman, served as the exclusive financial advisor to Bayard and Shamrock Capital.