juin 2023
COMBE Inc.
CG Sawaya Partners Advises COMBE, Inc. on its Pending Acquisition of ASTROGLIDE®
CG Sawaya Partners is please to announce its client COMBE, Inc. has signed a definitive agreement to acquire the ASTROGLIDE® brand and its parent company, BioFilm, Inc., from the Wray Family. The transaction, which is subject to regulatory approval and other customary conditions, is expected to close during the second quarter of this calendar year.
Invented by rocket scientist, Daniel X. Wray, ASTROGLIDE® is now the #2 brand in the personal lubricant category and is also the fastest growing established brand with double-digit compounded growth over the last five years. ASTROGLIDE®, combined with COMBE's Intimate Health brand, Vagisil®, gives COMBE a strong leadership position in a dynamic and growing wellness category. Both brands demonstrate very high levels of brand awareness, brand loyalty, and repeat purchase, and continue to attract new and younger consumers into the category.
COMBE expects to partner with the highly experienced and successful BioFilm management team and leverage BioFilm's operating platform to continue to drive the expansion and growth of ASTROGLIDE® in the U.S. and internationally.
COMBE, Inc., founded in 1949, is a third-generation, family-owned enterprise. Over the last 74 years, COMBE has created many iconic leadership brands and has fueled the creation of many new categories. COMBE-founded brands, such as Just For Men®, Vagisil®, Sea-Bond® and others, continue to address the most personal personal care needs of its consumers in markets around the world.
The CG Sawaya deal team, led by Irina Adler, Slava Leykind, Adam Buys and Zachary Johnson, served as financial advisor to COMBE, Inc.