Corra

Canaccord Genuity Advises Leading Adobe Commerce Partner Corra on its Sale to Publicis

The Corra transaction builds on Canaccord Genuity’s dominant practice across key technology ecosystems and is the latest in a series of engagements the firm has completed successfully for leading Adobe partners, including BlueAcorn ICI, Bounteous, DEG, Hero Digital, Hoodoo Digital, and TA Digital, among others

The Corra transaction builds on Canaccord Genuity’s dominant practice across key technology ecosystems and is the latest in a series of engagements the firm has completed successfully for leading Adobe partners, including BlueAcorn ICI, Bounteous, DEG, Hero Digital, Hoodoo Digital, and TA Digital, among others  

Canaccord Genuity is pleased to announce it has advised Corra, an e-commerce leader recognized by Adobe as the top commerce firm in North America, on its sale to Publicis Groupe (Euronext Paris FR0000130577, CAC 40). Corra will become part of Publicis Sapient, Publicis Groupe’s digital business transformation company, and will augment Publicis Sapient’s existing expertise in commerce solutions, including Adobe Commerce and MACH Alliance composable commerce solutions, while extending Publicis Sapient’s offerings in digital and omnichannel commerce. In addition, Corra will bring dedicated resources that span many of Publicis Sapient’s SPEED (Strategy, Product, Experience, Engineering and Data & AI) capabilities.

Founded in 2002, Corra leverages its offerings to build some of the world’s fastest, most flexible digital storefronts for growing brands across retail, food and beverage, technology and electronics, health and wellness, and B2B industries. The firm is a leader in headless and composable commerce development, with a flexible managed services program tailored to its clients’ needs. Through technical expertise, creative vision, and collaborative strategy, Corra helps clients digitally transform to meet the evolving needs of its customers, adding value from day one. With headquarters in New York and additional hubs in 12 cities across three continents, including in the US, UK, and India, Corra is uniquely positioned to support clients around the world and around the clock.

Publicis Groupe is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data, and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in more than 100 countries, Publicis Groupe employs around 98,000 professionals.

Publicis Sapient is the digital business transformation hub of Publicis Groupe with more than 20,000 people and in excess of 50 offices worldwide. Publicis Sapient has won Adobe’s global digital experience solution partner of the year award seven times, while Corra continues to advance its leadership position as the only commerce partner to win the North American partner of the year awards for Adobe Commerce three times in recent years. By acquiring Corra, Publicis Sapient will further establish itself as a global leader across the entire Adobe Product Suite, in addition to further cementing its already leading capabilities in MACH Alliance and composable commerce solutions.

Canaccord Genuity, with a team led by Sanjay Chadda, JP Michaud, and Peter Sullivan, served as the exclusive financial advisor to Corra.