Camelot

Canaccord Genuity Advises Camelot Strategic Marketing & Media on its Sale to PMG

Canaccord Genuity is pleased to announce it has advised Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV advertising, on its sale to PMG, an independent, global full-funnel marketing and technology company headquartered in Fort Worth, Texas.

A leader across business and marketing transformation for more than 40 years, Camelot Strategic Marketing & Media is a Dallas-based independent agency with nearly 160 employees in cities across the US, including New York, Los Angeles, and Baltimore. The agency partners with intellectually curious, want-to-get smarter leaders from the world's biggest brands – from TurboTax to Whole Foods to Michaels – to provide media-agnostic, transparent, insight-driven media and marketing strategy and execution that drives stellar results.

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, along with its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta, and Cleveland, PMG’s team is made up of more than 500 employees globally, and its work for brands like Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Sephora, and Shake Shack has received top industry recognitions, including Cannes Lions and Adweek Media Plan of the Year.

Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. The agency has been among Fast Company’s Best Workplaces for Innovators, Fortune’s 2023 #1 Best Places to Work, and Best Workplaces for Women, and is the only company named to Ad Age’s Best Places to Work eight years in a row.

With the addition of nearly 160 Camelotians, PMG continues to invest in transformation that drives material impact for its customers across media, strategy, analytics, and creative, all enabled by technology. The acquisition of Camelot brings advanced expertise in CTV, OTT, traditional media, and measurement to PMG’s full-funnel, fully integrated model. As the landscape evolves rapidly, customers require agency partners that deliver a data-informed, tech-enabled, integrated solution obsessed with outcomes, not outputs. Camelot is a perfect complement to PMG’s hyper-focus on the customer.