Hero Digital

Canaccord Genuity Advises Hero Digital, a Portfolio Company of AEA Investors, on its Strategic Combination with Huge

Canaccord Genuity has advised Hero Digital, an AEA Investors portfolio company, on its strategic combination with Huge, a leading experience design and technology business. Huge was acquired by AEA from Interpublic Group ("IPG") and, in connection with the transaction, will join forces with AEA's existing portfolio company Hero Digital, forming one of the largest independent experience transformation businesses in the world.

Canaccord Genuity, with a team led by Sanjay Chadda, JP Michaud, and Andrew Cohen, served as the exclusive financial advisor to Hero Digital. This is the fourth transaction the firm has been involved in with the company. Canaccord Genuity originally advised Hero Digital on its 2016 majority investment from CI Capital Partners, the company’s first private equity partner, and then led Hero Digital’s 2021 sale from CI to AEA Investors. Canaccord Genuity also advised on the sale of Salesforce and Adobe B2B commerce specialist Avionos to Hero Digital in 2023.