Playmaker Capital

Canaccord Genuity Advises Playmaker Capital Inc. on its Acquisition by Better Collective

Canaccord Genuity is pleased to announce that on February 6, 2024, Playmaker Capital Inc. (TSX-V: PMKR) (the “Company” or “Playmaker”) announced that it has closed its acquisition by Better Collective A/S (STO: BETCO) (“Better Collective”), a leading digital sports media group that owns and operates a number of global and national sports brands, including HLTV and Action Network, for total consideration of EUR176 million (the “Transaction”).

Canaccord Genuity acted as independent financial advisor to Playmakers’ Board of Directors and provided a fairness opinion.

Playmaker is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the Americas.

The Canaccord Genuity team included Dan Daviau, Michael Kogan, Todd Radons, Balraj Parhar, Andrew Harrison and Emma Hristov from Investment Banking.