Northern Commerce

Canaccord Genuity Advises Digital Transformation Consultancy Northern Commerce on its Strategic Investment from Beringer Capital

Canaccord Genuity has advised digital transformation consultancy Northern Commerce on its strategic investment from Beringer Capital, a private equity firm specializing in the digital transformation, information and technology, marketing, and media sectors. The transaction was the first platform investment from Beringer’s fifth fund. 

Founded in 2015 by entrepreneur Michael DeLorenzi, Northern Commerce is a London, Ontario-based digital transformation consultancy that designs and implements digital experience and commerce solutions for industry leading brands. Through its strong track record and end-to-end approach, the company has been a trusted strategic partner for nearly a decade across digital transformation technology platforms, including Salesforce, Acquia, Adobe, and Google. Northern possesses a unique blend of strategic business advisory, content management, customer data analytics, and marketing operations capabilities that, in turn, make it the next generation, end-to-end digital transformation consultancy that the industry needs – one that is capable of solving mission critical business challenges, helping brands finally solve for providing personalized experiences at scale.

Operating at the intersection of commerce, content, data, and marketing services, Northern helps clients navigate the everchanging digital ecosystem by reimagining digital experiences, enabling tailored solutions for clients to provide customers with personalized experiences. The company’s success to date is driven by Northern’s cross-discipline expertise across leading technology partner ecosystems and commitment to a strong company culture, dedicated to innovation, community, and excellence. Moreover, the company has a proven history of growth, having already made multiple strategic acquisitions to enhance the breadth and depth of service offerings and expand its reach across key technology partners.

The digital transformation landscape is constantly changing, fueled by the introduction of new technologies and proliferation of content. Navigating this rapidly evolving market requires significant sector expertise and foresight. Together, Northern and Beringer Capital are well-positioned to guide enterprises in adopting new customer experience technologies to connect with their audiences to drive business outcomes.

Beringer Capital is a private equity firm specializing in the rapidly evolving digital transformation, information, media, marketing, commerce, data, and technology sectors. The firm leverages its financial and intellectual capital to invest in middle-market companies that are strongly positioned to benefit from the accelerating trend toward digital transformation. Beringer's collaborative approach, as well as its commitment to value creation and its strong track record with add-on acquisitions, helps visionary leadership teams to deliver exceptional customer experience and achieve impressive results. 

Beringer’s investment in Northern is reflective of its deep expertise in digital transformation, marketing, and technology, as well as its commitment to supporting founder-led Canadian companies. Through this strategic partnership with Beringer, the company will continue to expand its solution set and geographic footprint across North America and continue to lead in delivering innovative customer experiences.