Sincro

Canaccord Genuity Advises Ansira on the Sale of its Automotive Dealership Solutions Business Sincro to DealerOn

Transaction Bolsters DealerOn’s Leadership in the Auto Tech Sector and Expands Suite of Website, Inventory, and Marketing Technologies

Canaccord Genuity has advised Ansira on the sale of Sincro, its automotive dealership solutions business, to DealerOn, a leading provider of websites and sales and marketing enablement technology for automotive dealerships. Ansira is a portfolio company of private equity firm Truelink Capital.  

Sincro offers software and digital marketing solutions to automotive dealerships. By integrating Sincro’s proprietary technology offerings into its existing suite of best-in-class products and services, DealerOn is well positioned to continue providing dealerships with a more comprehensive set of digital tools, including enhanced website, vehicle inventory, advertising, retailing, and SEO capabilities. DealerOn is a premier provider of automotive marketing technology, supporting more than 7,000 dealerships across the US, Mexico, and South America from its headquarters in Rockville, Maryland. DealerOn is dedicated to delivering exceptional digital marketing performance to its clients, and Sincro, as part of the DealerOn brand, will continue providing customers with the dedicated service they have come to expect, while leveraging DealerOn’s state-of-the-art technology platform to deliver a more comprehensive set of sales and marketing tools to drive success for dealers.

Ansira is the leading marketing platform for brands that operate in distributed ecosystems. By orchestrating the entire brand-to-local value chain, Ansira synchronizes global companies’ internal and external teams across channels, markets, and regions. Ansira leverages AI-powered technology, vertical expertise, local insights, and strategic partnerships to optimize marketing performance and empower partner growth at scale.

The acquisition of the Sincro division by DealerOn is inclusive of automotive tier three customers. Ansira has a deep history in the automotive industry and is committed to continuing to support its long-tenured auto OEM and tier two auto clients. In addition, Ansira serves a range of client verticals including high technology, beverage, financial services, QSR, franchise and multi-location retail, telecommunications, travel and hospitality, insurance, home services, and manufacturing.