Dysrupt

Canaccord Genuity Advises Dysrupt on its Sale to Publicis Groupe

Canaccord Genuity has advised Dysrupt, a performance-driven digital marketing partner focused on paid media, creative, and measurement, on its sale to Publicis. Dysrupt will become part of Publicis Media U.S.

 Founded in 2019, Dysrupt is an independent and fast-growing digital marketing partner focused on privacy and innovation. The Company has strong relationships with key platforms including Meta, Google, Apple, and TikTok, and is the only U.S.-based Meta partner to be badged across media buying, creative, and measurement.  Dysrupt has deep roots driving performance within the media and entertainment verticals – holding relationships with key decision makers at the most prominent film, gaming, and music brands – while also driving campaign outcomes for ecommerce, fintech, health and wellness brands. Dysrupt’s proprietary Impact Advertising System (IAS) technology improves media buying outcomes and optimizes performance from UGC to gen AI ads, while offering a cookieless measurement system to drive value for clients. Dysrupt is expected to improve full-service ad management for Publicis Media clients.

 Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on 10 expertise concentrated within four main activities: Communication, Media, Data, and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in more than 100 countries, Publicis Groupe employs around 103,000 professionals.