Coming from East End market trading parents, it was natural for Lucy to start her career at Portobello and Spitalfields markets…selling small runs of customised pieces. Never Fully Dressed opened a small store 5 years later, and has grown an impressive social media following, known for their styling videos, size inclusivity, and charity Ts, most famously the Boob T worn by Kendall Jenner supporting Mind Charity. Driven by positive prints and committed to community, Lucy has created much more than a fashion brand, with a podcast also launching this year.